Artificial Intelligence (AI) is not yet ready to replace pilots but is expected to simplify flight search, deliver more competitive airfares, and help airlines fly sustainably. Recent advances show that AI can be used for personalization, competitive airfares, more effective marketing spend, and improving operations. Virgin Atlantic is integrating Amperity's AI-driven Customer 360 platform to offer a more tailored journey and a partnership with Fetcherr to match fares to market conditions. Alaska Airlines has also invested in Assaia, which optimizes aircraft turnaround processes.

Google is assisting airlines in developing a new Travel Impact Model carbon footprint tracker to help calculate the environmental impact of flights and find optimal flight paths to reduce emissions. American Airlines partnered with Google to tackle aviation's most perplexing non-carbon pollution issue, contrails. Google Research and Breakthrough Energy conducted a study to identify atmospheric zones where aircraft are most likely to produce contrails and created contrail forecast maps. Pilots conducted 70 flights over six months guided by AI-generated forecasts, resulting in a 54% reduction in contrail formation..

(Source: Marisa García - FORBES. Read article here)